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ODAME GYAU, Yaw. Towards Effectiveness of Advertising Recall on Brand Preference in Ghanaian Telecommunication Companies. Journal of Communications, Media and Society (JOCMAS), [S. l.], v. 7, n. 1, p. 52–82, 2021. DOI: 10.63772/jocmas.v7n1.3. Disponível em: https://jocmas.unimac.edu.gh/index.php/jocmas/article/view/41. Acesso em: 17 may. 2026.