Political Communication in an Emerging Democracy: A Framing Analysis of President Akufo-Addo’s 2021 Inaugural Address

Eric Opoku Mensah; Godwin Etse Sikanku; Eric Kwame  Adae; Nana Kwame Osei-Fordjour

doi:10.63772/jocmas.v9n1.3

Authors

Eric Opoku Mensah University of Media, Arts and Communication (UniMAC-IJ), Accra, Ghana Author https://orcid.org/0000-0002-4178-6615
Godwin Etse Sikanku University of Media, Arts and Communication (UniMAC-IJ), Accra, Ghana Author https://orcid.org/0000-0001-7682-7651
Eric Kwame Adae Drake University, Iowa, USA Author https://orcid.org/0000-0003-4796-7617
Nana Kwame Osei-Fordjour University of Maryland, USA Author https://orcid.org/0000-0002-0598-3646

DOI:

https://doi.org/10.63772/jocmas.v9n1.3

Keywords:

Political Communication, Emerging Democracy, President Akufo-Addo, Inaugural Address

Abstract

President Akufo-Addo’s (Ghana) 2021 inaugural address is analysed from a framing perspective. A theory-guided approach anchored by framing as the conceptual framework and framing analysis as the methodological approach were employed. Five major frames were unearthed: (a) “The can-do spirit”, (b) “Ghana beyond aid” (c) “maturing democracy”, (d) “social and economic justice” and (e) “unity, confronting COVID-19 and seizing destiny”. The Presidential inaugural address is the first and most significant speech the President will give after he is sworn in. This research offers insights into the underlying meanings that the president seeks to communicate to the nation beyond linguistic or rhetorical considerations. The research contributes to understanding as well as appreciating the role and nature of presidential communication in a contemporary and emerging democracy such as Ghana.

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